If you’re looking for a great way to get in front of your customers, or wonder where they are spending most of their time, this article is for you. Most customers are spending most of their time on their mobile device.

Looking for a way to reach them through a digital platform? Look no further than SMS marketing. The average American checks their phone 96 times a day – a 20% increase from just two years ago. As people become more attached to their phones, texting is now a direct line of communication between businesses and customers. Might I add a wanted form of communication from customers.

Looking to learn what text marketing is and how it works? Let me walk you through the process of SMS marketing and guide you through the best strategies for getting the greatest ROI out of your SMS advertising platform investment.

What Is SMS Marketing?

SMS marketing, also known as text message marketing, is the practice of sending promotions and transactional messages via targeted, permission-based text messages. (Marketron Digital) These messages help businesses communicate promotions and offers, build loyalty clubs, alerts and updates to people who have given their consent to receive texts from your company. SMS marketing messages are limited to 160 characters. They allow businesses to send instant, messages to a large audience with just a few clicks, making SMS an appealing alternative to other marketing channels like email. Below are listed some of the statistics that prove the impact of SMS marketing:

  • 99% of all text messages are read by the recipient within 90 seconds.
  • 75% of people want offers sent via text
  • SMS loyalty campaigns receive an average value rate of 90%
  • Customers opting in to business text message service is the fastest growing marketing channel 48.7 million in 2020
  • 98% of texts messages are opened compared to 20% of emails.
  • Average CTR for text message is 9.18% compared to 0.90% for Facebook.

Why Is SMS Marketing Effective?

SMS has a stellar reputation in the marketing industry for a few key reasons:

Nearly everyone has a mobile device.
*96% of Americans own a cellphone
* SMS engagement rates are 7 times higher than email when used for redeeming coupons and generating brand awareness.
* Text marketing has a high ROI. 30% of recipients will click on links in the texts they receive, and 47% of those go on to make a purchase. That’s close to a 15% conversion rate. * It’s versatile and works throughout all industries. Communicate any type of message, from promotions and sale reminders, updates, events, and more.

What Is Permission-Based Marketing?

SMS marketing is a form of permission-based marketing, which means customers need to give their explicit consent to receive marketing texts. Permission-based marketing establishes trust between your business and your customers. Traditional marketing methods like ads, commercials and billboards push consumers; constantly bombarding them with unwanted messages. Permission-based marketing is a highly received method because the audience has expressed specific interest or asked to pull the messages in; customers want to receive messages from your company. They’re genuinely interested in hearing from you, which means higher engagement, greater percentage of click through and open rates.

What Types of Businesses Use SMS Marketing?

Any type of business can reap the rewards of SMS marketing. Certain industries that are ideal targets for SMS marketing include:

  • Retail of any type
  • Travel companies
  • Medical and Dental
  • Nonprofits
  • Restaurants
  • Schools and Universities
  • Both Small and Large organizations
  • Finance and Insurance
  • And so many more …..

Curious? Here’s an example

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